Matthew Dugger
Creative Direction About
CV
With over 15 years of experience, Matthew Dugger (aka Hewy) is a multidisciplinary creative director and agency leader with a wide roster, working at the intersection of brand identity, packaging, and advertising—a creative polyglot and dopamine chaser.

Collaborating with clients worldwide, he combines big-picture creative vision with flawless execution, creating beautiful design solutions that resonate with customers throughout their journey, fueling business growth and cultivating lasting relationships.





Client ProjectIndustry
Artly AI Coffee Branding an AI Barista BotTech Startup
Warner Bros. Discovery
American Dad + Green Day (Punk Bunny)Entertainment
Atlanta Symphony Orchestra
24/25 Season CampaignArts & Culture
RangeWater Properties
Camino Vibrant LivingReal Estate
Warner Bros. Discovery
#AmericanDrag Entertainment
P&G
Standout Emerging Leaders Conference CPG, Experiential
R.S. Lipman
Heroes Vodka Visual Identity
 Beer, Wine & Spirits
ANA Airlines
The ANA Experience: Japan Elevated Brand Activation
SubwaySubway Series Branding Quick Service Restaurant
CoMADE
Visual Identity for Startup Accelerator  Startup
Kroger
Treasure EmporiYum ActivationCPG
The Brandery
Rebranding a Brand-First Startup AcceleratorStartup
Lightfold
Branding an Independent Animation Studio  Entertainment, Startup
Frameworks
Contracting, With Attitude Startup, Real Estate
RangeWaterLuxury Real Estate Branding  Real Estate
Healthy App
A health app that pays you to be healthy Startup, Tech
Advertising Over The Years
A collection of advertising concepts by me Advertising
Packaging Designs
Various packaging designs from over the yearsCPG
RangeWaterCamino Vibrant Living
Real Estate


 Research & Strategy
 Creative Direction
 Brand Identity
 Website
 Signage
 Social Media Toolkit
 Brand Guidelines
 Mural




Doraville is one of the most culturally rich areas in metro Atlanta, home to Buford Highway—a corridor known for its diverse eateries, markets, and small businesses. But despite its global influence, many new developments in the area lacked a sense of place, blending into a landscape of generic apartment branding. Camino set out to change that. They wanted an identity that wasn't just about renting an apartment, but about becoming part of a vibrant, evolving community. Our challenge was to craft a brand that reflected the energy, diversity, and adventure of living at Camino, something rooted in Doraville yet expansive in its outlook.

We started our research by immersing ourselves in the essence of Doraville—walking its streets, exploring its restaurants, and talking to the people who make this community so dynamic. What we found was a neighborhood that thrives on cultural exchange, where everyday experiences feel like a journey across the globe. But apartment brands in the area didn't reflect that energy, and we saw that as an opportunity.

Camino needed an identity that stood out: not just another modern development, but a brand that celebrated Doraville's spirit. We built a design system that was bold, welcoming, and infused with global influences, so future residents would see Camino as more than a place to live: a gateway to connection, culture, and community.



To capture the spirit of Camino, we built a brand identity as lively and diverse as the neighborhood itself. Expressive typography, a distinctive color palette, and cultural motifs come together to reflect the energy of Doraville and the global influences of Buford Highway. Every design element was crafted to evoke warmth, connection, and a sense of movement.

The messaging leans into adventure, inviting residents to see Camino as more than a home: a gateway to discovery. From signage to digital assets, every touchpoint reinforces the idea that living here means experiencing the world, right from your own front door.






















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