Matthew Dugger
Creative Direction About
CV
With over 15 years of experience, Matthew Dugger (aka Hewy) is a multidisciplinary creative director and agency leader with a wide roster, working at the intersection of brand identity, packaging, and advertising—a creative polyglot and dopamine chaser.

Collaborating with clients worldwide, he combines big-picture creative vision with flawless execution, creating beautiful design solutions that resonate with customers throughout their journey, fueling business growth and cultivating lasting relationships.





Client ProjectIndustry
Artly AI Coffee Branding an AI Barista BotTech Startup
Warner Bros. Discovery
American Dad + Green Day (Punk Bunny)Entertainment
Atlanta Symphony Orchestra
24/25 Season CampaignArts & Culture
RangeWater Properties
Camino Vibrant LivingReal Estate
Warner Bros. Discovery
#AmericanDrag Entertainment
P&G
Standout Emerging Leaders Conference CPG, Experiential
R.S. Lipman
Heroes Vodka Visual Identity
 Beer, Wine & Spirits
ANA Airlines
The ANA Experience: Japan Elevated Brand Activation
SubwaySubway Series Branding Quick Service Restaurant
CoMADE
Visual Identity for Startup Accelerator  Startup
Kroger
Treasure EmporiYum ActivationCPG
The Brandery
Rebranding a Brand-First Startup AcceleratorStartup
Lightfold
Branding an Independent Animation Studio  Entertainment, Startup
Frameworks
Contracting, With Attitude Startup, Real Estate
RangeWaterLuxury Real Estate Branding  Real Estate
Healthy App
A health app that pays you to be healthy Startup, Tech
Advertising Over The Years
A collection of advertising concepts by me Advertising
Packaging Designs
Various packaging designs from over the yearsCPG
Healthy AppA health app that pays you to be healthy
Startup, Tech


 Research & Strategy
 Creative Direction
 Naming
 Brand Identity
 Website
 Signage
 Social Media Toolkit
 Brand Guidelines



This isn’t just healthcare, but healthycare.

The challenge was to create a visual identity for Healthy, an app that makes healthcare feel human again and rewards users for their healthy habits. Our health data is fragmented and locked away, owned by systems instead of people, which leaves people disconnected from their own well-being. Healthcare feels sterile, impersonal, and out of touch with the humans it's meant to serve. There's also very little monetary incentive for people to keep up healthy habits.

The app conveys friendliness, warmth, and modernity, qualities the healthcare industry lacks. This approach makes your health feel less intimidating and more like a friend encouraging your physical, nutritional, and mental well-being.

Making healthcare feel human, friendly, and approachable is something the industry desperately needs, and this app is built to deliver on that need. Beta testing is in progress, and funding has been secured to refine the product and release it on the App Store and Google Play.





















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