Matthew Dugger
Creative Direction About
CV
With over 15 years of experience, Matthew Dugger (aka Hewy) is a multidisciplinary creative director and agency leader with a wide roster, working at the intersection of brand identity, packaging, and advertising—a creative polyglot and dopamine chaser.

Collaborating with clients worldwide, he combines big-picture creative vision with flawless execution, creating beautiful design solutions that resonate with customers throughout their journey, fueling business growth and cultivating lasting relationships.





Client ProjectIndustry
Artly AI Coffee Branding an AI Barista BotTech Startup
Warner Bros. Discovery
American Dad + Green Day (Punk Bunny)Entertainment
Atlanta Symphony Orchestra
24/25 Season CampaignArts & Culture
RangeWater Properties
Camino Vibrant LivingReal Estate
Warner Bros. Discovery
#AmericanDrag Entertainment
P&G
Standout Emerging Leaders Conference CPG, Experiential
R.S. Lipman
Heroes Vodka Visual Identity
 Beer, Wine & Spirits
ANA Airlines
The ANA Experience: Japan Elevated Brand Activation
SubwaySubway Series Branding Quick Service Restaurant
CoMADE
Visual Identity for Startup Accelerator  Startup
Kroger
Treasure EmporiYum ActivationCPG
The Brandery
Rebranding a Brand-First Startup AcceleratorStartup
Lightfold
Branding an Independent Animation Studio  Entertainment, Startup
Frameworks
Contracting, With Attitude Startup, Real Estate
RangeWaterLuxury Real Estate Branding  Real Estate
Healthy App
A health app that pays you to be healthy Startup, Tech
Advertising Over The Years
A collection of advertising concepts by me Advertising
Packaging Designs
Various packaging designs from over the yearsCPG
SubwaySubway Series Branding
Quick Service Restaurant


 Brand Identity
 Menu Design
 Signage




Subway wanted to create a unique menu, Subway Series, with pre-built sandwiches alongside its sandwich customization. For decades, Subway has been the "create your own" sandwich shop, but with deep knowledge of its ingredients, menu, and sandwich artists, it was time to modernize the menu and become the ultimate authority on sandwiches.

In partnership with Tombras, we created a new brand for the menu that leaned into sports enthusiasts and could be used across 37,000 stores globally. The work included a brandmark, menu design, restaurant signage, and custom tattoos (yes, they're real, and the people who got them earned free Subway for life), all created to support the ad campaign Tombras produced to launch the new sandwich menu.

And yes, of course I took pictures of my work in Charleston, Italy, and Switzerland during my own travels.







At an activation in Colorado, participants could earn a year of free Subway by getting the brand permanently tattooed on their body, or free Subway for life with a full back tattoo.

(Yes, this really happened!)


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